20th Sept 2012
Today's lecture introduced me to the world of quantative research methods.
So, What is quantative research, then?
It's the gathering of quantifyable information. Statistics, percentages, age, gender, demographics etc
Why use quantative research?
Information obtained in this way can be used to base further investigative research on. For example in relation to my assignment, if one can understand the demographics, this information can be reproduced in tables, charts, graphs and or animations, adding an illustrative but also informative element to the final presentation.
How do we apply quantative research?:
Some methods of conducting quantative research are:
QUESTIONAIRRES,
ONLINE SURVEYS,
VOTING POLLS,
In teams we took part in a workshop excercise to try out some quantative research. The task was to try to establish the best way to market a degree course to future potential students.
Here are some of the questions I produced, which our group decided to include in our questionairre:
Which of the following social networking sites do you visit the most?
(choices provided from facebook, twitter, bebo, myspace)
How important is location (ie specific town or city) when choosing a degree course:
(choices provided from: Unimportant,quite important, essential)
I found that this method of research was useful when gathering quite simple, general information, but is perhaps less personal or engaging than some other methods might prove to be.
Depending on the question (search my blog for posts relating to research questions 1, 2 and 3) my group are tasked with researching, I think I will choose to use a quantative method in order to establish a target demographic.
If we are looking to research the future involvement of the writer in multi-layered, multi-platform storytelling, it might be useful to find out how many individuals surveyed have had experiences of audience participation?
We shall see...
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