My girlfriend bought me the latest copy of Q magazine.
This month they're celebrating 25 years so they've released 25 different covers. I went for the Dave Grohl option.
Anyway, right down at the bottom of page 10 - the contents page, there was a little feature all about interactive content. I found this a bit odd considering I'd been blogging about augmented reality and multi-platforms only a few days ago. It's introducing a new feature of the magazine which utilises the 'free Digital Space App' for smartphones. On selected pages, a small icon appears at the end of the article, which when scanned with a smartphone camera with the Digital Space App open, takes you to exclusive content. Not to be confused with QR scanning which is quite commonplace at the moment.

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