INDIVIDUAL ARTEFACT PROPOSAL - CMP 6004MEDIA

My Individual aretefact will utilise annotations within Youtube and QR code augmentation for handheld devices.  There will also be a Google Maps element which will help 'desktop' users to navigate around the location using streetview. 

This would be particularly helpful for individuals with special access requirements who may or may not be able to visit the locations for themselves.

The transmedia expereince will take place online, but will be 'discovered' via QR codes which appear at physical geographic locations along a historic canal towpath/cycle path.

I intend to use signs at strategic locations of interest along a section of the Trans-Pennine Trail.

The section I will concentrate on will be 1-2 miles of the St Helens Canal, part of which is now disused and has been left to decay.

The video clips will also be able to promote community projects and help local businesses (advertising and incentives, voucher codes for discounted meals etc)

The user will be able to stop at these locations, during their walk or bike ride and use the camera function of their smartphone or tablet to scan the QR code they stumble upon, which will then direct them to a short factual video about a historic event which has taken place in the area such as 

• The Mersey Bore & Floods
• The Ferry Inn Public House
• Fiddlers Ferry Power Station
• Marina
• Broken Road Bridge (local newspaper article)

The videos will also augment after a small app has been downloaded (links from a second QR code at the location)  Footprints will be painted on the floor, where the user will stand and lift their smart device. Once the image in the viewfinder is captured over a specific trigger point (landmark on the horizon etc) the alternate video will display.

I will need to visit the locations and obtain content using either my camera phone or digital SLR.

I will also need to research the location further and source some existing footage from youTube which can be linked to and used as overlays for the augmentation function.

I will present the finished piece as a prezi presentation which will include a short video presentation of the functionality of the 'app' and Augmentation tool.

The project once completed will form part of a larger series of 'tours' spanning the entire National Cycle Network